Cable Giant Announces Plans To Spin Off MSNBC, CNBC After Ratings Crash




Days after MSNBC’s ratings declined, Comcast revealed plans to split off several cable stations that were formerly considered prime assets, according to the Wall Street Journal.

According to the WSJ, the cable behemoth is separating off MSNBC, CNBC, USA, E!, Oxygen, SyFy, and other news and entertainment channels. According to the New York Times, the news follows a 53% drop in MSNBC ratings when former President Donald Trump lost to Vice President Kamala Harris in the 2024 election.

The WSJ reported that the broadcast network NBC, the Peacock streaming service, and the reality-focused Bravo cable channel would all continue to be owned by Comcast, generating an estimated $7 billion in income for the networks.

Following MSNBC anchor Joe Scarborough’s statement at the beginning of Morning Joe Monday that he and his co-host and wife Mika Brzezinski met with Trump Friday for the first time in seven years at Mar-a-Lago and that they needed to resume conversations, Morning Joe’s ratings also began to decline.

According to the WSJ, Comcast also revealed changes to its leadership, appointing Matt Strauss to oversee sports, ad sales, and distribution, Donna Langley as chairman of NBCUniversal Entertainment and Studios, and Mark Lazarus as CEO of the new business.


The claims that Trump’s 2016 campaign conspired with Russia to overthrow former Secretary of State Hillary Clinton were frequently exaggerated by MSNBC hosts and guests. Democratic Representative Adam Schiff of California, who frequently made statements regarding the alleged collusion between the Trump campaign and Russia, was also frequently featured on the show. Eventually, the Steele Dossier—which was used to support claims of collusion—was rejected.

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