The campaign of Vice President Kamala Harris is still interacting with supporters weeks after losing the 2024 election to President-elect Donald Trump, but this time with a post-election twist.
The Harris camp is requesting donations to what they are dubbing the Harris Fight Fund, according to an email that the New York Post was able to receive. The message claims that it is imperative to fight back and hold Trump accountable, painting a bleak image of what is ahead in his second term.
“There is nothing more important than making sure we can fight back and hold him accountable now that Trump is nominating MAGA loyalists left and right,” the email says. We need you to step up today because of this. Indeed, today.
You are correct if that suggests that the campaign isn’t quite ready to end. The email directly appeals to supporters’ sense of urgency despite the election defeat by stating, “Our records show that you haven’t pitched in to support our Harris Fight Fund program yet.” We are aware that the election did not go as planned, but we will not back down.
Fundraising After Defeat: A New Norm in Politics?
Although this isn’t the first instance of a political campaign continuing to raise money after the results are in, it is undoubtedly cause for concern. Donating after a loss, according to critics, may be interpreted as opportunistic or tone deaf. Others, however, draw attention to the fact that the money might be put to better use, such as clearing campaign debt or bolstering future lobbying initiatives.
However, the email’s tone has generated controversy. Presenting donations as a means of opposing Trump’s administration feels more like a rallying cry than a conclusion. It remains to be seen if this approach can strike a chord with supporters or cause donor weariness.
What s Next for Harris and Her Team?
For candidates and their staff, losing an election may be a difficult period. While some transition to activism, authoring books, or preparing for their next move, others quietly drift into political retirement. For Harris, the battle appears to be ongoing, at least not just yet.
In an already divisive political environment, will this ongoing appeal for money aid the Harris team in reorganizing for upcoming political initiatives or will it spark backlash? Her email open rates and time will tell.
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