It’s typically a story worth watching when Reddit’s keyboard warriors engage in combat. Their target this time? New Jersey local companies are charged with backing former President Trump. The most recent drama is the result of what some are referring to as a coordinated boycott, as a list of businesses that support Trump circulates on the website. The intention is to shut down these companies due to their political views. The result? It’s not going as planned, to put it mildly.
Younger, left-leaning views have always been popular on Reddit. Conspiracy theories flourish there, boycott culture finds its footing, and ferocious political strands flourish. Local reports, however, indicate that this latest boycott attempt hasn’t had the impact the organizers may have hoped for. Owners of businesses are unconcerned and, in certain situations, even prospering.
One especially outspoken businessperson put it succinctly: They don’t shop here. They have never made a purchase here. This boycott is comparable to a negative Yelp review left by someone who has never visited the establishment. Others have added that devoted Trump fans have rallied behind the cause, so increasing their prominence as a result of the alleged boycott. The boycott appears to be having the opposite effect, as seen by increasing foot traffic and monetary donations.
According to reports, the purported list of targeted companies came from a local Democratic organization in Monmouth County and swiftly spread to Reddit’s most ardent echo chambers. However, the corporations in question are laughing all the way to the bank, despite some internet commentators hailing the initiative as a grassroots call for responsibility. Due to the heightened attention, many are reporting soaring sales.
Do you wish to boycott us? Fantastic. “We’ll accept the free promotion,” said another business owner.
Although the opposition to boycotts is not new, it has gained new vigor in the wake of Trump. Some contend that these initiatives are ineffective and reeking of dissatisfaction because Democrats are losing momentum in the Senate, Congress, and even the public eye after 2020. While cancel culture did have its day, others note that many Americans are becoming weary of it, particularly when it comes to small enterprises.
These Reddit radicals believe social media is real life, said a private company owner who wished to stay nameless. Breaking: it’s not. Leave your mother’s basement and explore the world. The others are employed.
In the meantime, conservative customers are flooding systems like PayPal and Venmo with donations, demonstrating that boycotts have reciprocal effects. As one user on Twitter cheekily put it, Reddit boycotts: the best thing to happen to Trump supporters since MAGA hats.
Whether this so-called boycott fizzles out or escalates, one thing is clear New Jersey businesses aren t sweating it. In fact, they re flipping the narrative and cashing in on the chaos. Classic case of the Streisand effect: the more you try to silence someone, the louder they get.
For now, it seems the boycotters are stuck in a Reddit feedback loop, while businesses are reveling in newfound attention. It s the internet vs. reality, and reality seems to be winning.
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