by In order to attract jet-setters for an Instagram-worthy roster of A-list performers and hedonism in paradise, its organizers had marketed it as an unparalleled music festival experience.
Burning Man and Coachella, eat your hearts out.
However, after shamefully not fulfilling high expectations, which led to the event’s founder serving time in prison and Netflix and Hulu documentaries, the scandal-plaguedOn Tuesday, Fyre Festivals sold the rights to its branding on eBay.
With an unnamed buyer paying $245,300 to acquire the brand and its intellectual property rights from Billy McFarland, 33, a so-called big-time millennial thief, it didn’t exactly go out in a blaze of glory but rather with a whimper.
Nevertheless, the sale brought up a basic query: Why would anyone spend any money to inherit a company with such a questionable reputation?
The eBay item states that 175 bids have been made on the auction site in around a week. The site uses well-known, opulent language to describe the marketing prospects related to the Fyre Festival.
According to the listing, FYRE is more than simply a moniker; it’s a global attention engine.
eBay warned that the listing was ineligible for its purchase protection programs.
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