For Super Bowl LIX, more than one-third of Americans intend to order delivery, but expensive prices and unsatisfactory experiences could spoil their game-day feast.#Lifestyle #Sports #Food #News
According to a recent Chatmeter consumer survey, more than one-third of Minnesotans are prepared to eat delivered food during Super Bowl LIX. However, a lot of people are turning away due to the expensive delivery costs, choosing to order takeout or make their own snacks instead.
As the Kansas City Chiefs play the Philadelphia Eagles at the Caesars Superdome in New Orleans this Sunday, restaurants around the country are preparing for a huge spike in demand. Whether they order delivery or pick it up themselves, fans are expected to indulge in game-day mainstays like pizza, wings, and burgers.
Why Some Fans Are Avoiding Delivery
Using its Pulse AI: Signals platform, Chatmeter, a multi-location consumer intelligence company, examined over 2 million customer experiences. The information shows why a large number of customers are avoiding delivery services. High fees are the major impediment for 55% of them. Others point to cold food (41%), lengthy wait times (43%), and increased menu costs on delivery apps (39%).
Fans also favored other options due to negative prior encounters with delivery drivers (22%) and the expectation of tipping (20%).
Delivery Demand Still High Despite Issues
36% of Americans want to use meal delivery services for the Big Game, and 37% of those consumers anticipate spending more than they did the previous year, despite the concerns. In order to concentrate on the game or spend time with friends and family, 42% of delivery users said they would rather not cook.
Additionally, many will take advantage of exclusive offers from well-known delivery apps like Grubhub, DoorDash, and Uber Eats. 35% of people who intend to place a purchase this weekend are actually doing it with a bargain in mind.
Common Delivery Complaints Could Impact the Big Day
Recent problems can worry people who depend on delivery. Approximately 50% of customers complain that their food was cold when it arrived or that deliveries were delayed. Furthermore, 44% of orders have had products missing.
More than half of delivery-related evaluations were either unfavorable (46%) or mixed (6%) in sentiment, according to Chatmeter’s Pulse AI. When customers attempt to resolve issues, a large number of these complaints involve impolite employees or subpar customer service.
What Fans Are Ordering and What They Aren t
Customers say not all foods are suitable for delivery. The best food to order is pizza, which is followed by sandwiches, burgers, tacos, and wings.
However, due to quality problems when they arrived, steak, ice cream, shellfish, and french fries were the worst dishes to have delivered.
Chatmeter CEO Warns of Risks for Restaurants
John Mazur, CEO of Chatmeter, highlighted the significance of restaurant strategy at major occasions like as the Super Bowl.
Delivery is convenient for Americans, but restaurants that rely solely on third-party applications without a plan run the risk of losing their good name, Mazur said in a statement.
In order to guarantee a successful and complaint-free Super Bowl Sunday, businesses are advised to improve their menu selections, promotions, and customer service because there is a lot on the line this weekend. This weekend, will you be placing an order for food? Your thoughts are important, so please share them in the comments box below!
Associated Subjects: Cuisine, Lifestyle, and Sports
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