Economy is Top Issue Among New Jersey Voters on Election Day, Poll Shows


Rutgers-Eagleton Poll finds New Jersey voters concerned about economy, split on immigration and social issues

NEW BRUNSWICK, N.J. — New Jersey voters are increasingly concerned about the economy, with a new Rutgers-Eagleton Poll revealing that economic issues are their top priority heading into the 2024 presidential election. While many New Jersey voters align with progressive views on social issues, concerns about economic challenges and border security remain prominent.

In the poll, 22% of New Jersey registered voters cited the economy as the most important issue influencing their vote, followed by immigration (13%), candidate character (11%), and reproductive rights (9%). Nearly all respondents consider the economy “very” (85%) or “somewhat” (12%) important, with health care, foreign policy, and violent crime also ranking high.


Economic concerns and financial pressures

The poll highlights a generally negative sentiment toward the national economy among New Jersey voters. Thirty-eight percent rate the U.S. economy as “poor,” and half believe it has worsened over the past year. New Jersey’s economy fares slightly better, with 29% describing it as “poor” and 42% saying it has worsened over the past year. Personal finances are also a concern, with 42% of respondents reporting they are “falling behind” financially.

Many voters report difficulties affording basic expenses. Two-thirds of respondents face challenges with education costs, while more than half struggle with rent, mortgage payments, and groceries. Health care and utility costs are also burdensome for many households.

Social issues and progressive views

New Jersey voters hold mostly progressive views on social issues, particularly regarding reproductive rights and gun policy. On abortion, 77% support keeping it legal in most or all cases, and two-thirds favor a federal law guaranteeing nationwide abortion access. Additionally, 65% of voters strongly support protecting access to in vitro fertilization (IVF).

When it comes to gun control, 62% prioritize controlling gun ownership over protecting gun rights. Support rises to 71% when gun control is framed as policies limiting access to firearms. On LGBTQ+ issues, most New Jersey voters express strong support for LGBTQ+ rights, though opinions are divided on transgender acceptance, with 28% saying society hasn’t gone far enough and 32% feeling it has gone too far.

Mixed views on immigration and border security

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New Jersey voters show support for progressive immigration policies but express concerns about border security. Seventy percent favor a pathway to citizenship for undocumented immigrants without criminal records, while nearly six in ten support allowing undocumented residents to stay legally under certain conditions. However, 90% of voters back stronger border security, and opinions are split on mass deportations, with 49% in favor and 45% opposed.

Foreign policy and climate change

The poll reveals nuanced views on foreign aid. Sixty-five percent approve of humanitarian aid to Gaza, while voters are more divided on military aid, with 46% each supporting and opposing military assistance to Israel. Voters are also split on sending military aid to Ukraine, with half in favor and 41% opposed.

On climate change, most New Jersey voters believe the Earth’s climate is changing, and nearly two-thirds say it contributes significantly to severe weather events. Climate change remains a significant issue for many voters, with the potential to shape policy preferences in future elections.

As the 2024 presidential race approaches, economic stability and social policies continue to drive voter decisions in New Jersey, reflecting broader national trends and regional concerns.

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